Getting the price right

• ACNielsen Price Sensitivity Monitor (PSM) identifies the acceptable range of prices in the minds of the consumer and determines whether the price is set too low (creating suspicion about quality) or too high (offering poor value for money).
• ACNielsen Brand price trade-off determines the impact of price increases and decreases, and provides recommendations on optimal response when a competitor changes price. Such an approach builds understanding of whether revenue is being lost by charging too low a price or sales are being lost because of a high price, it also provides a breakdown of the source of cannibalization to and from your own and competing brands resulting from price changes.

ACNielsen's price testing techniques are further enhanced by linking with Scanpro, an ACNielsen retail measurement model to provide real market validation. Scanpro helps determine optimum pricing levels for a given competitive context and predicts share or volume moves likely to result from changes in your own or competitors' price levels.